Media artist and designer Proteus Temen has developed a corporate identity for the city festival "The Best City of the Earth", the press service of the organizing committee of the holiday said. The artist took the simple geometric forms of bright colors as the basis of the style, from which clouds, trees and red flags are created.
Font "Lineature" for the style was invented by designer Roman Gornitsky. It also consists of simple geometric shapes. Font, logos and symbols will be used to design posters, billboards, other promotional materials, festival venues, as well as on the official website of the "Best City of the Earth".
The festival is held in Moscow from May to September 2013 and unites several hundred city cultural events: from festivities to sports competitions and gastronomic fairs.
In 2012, Proteus Temen was developing a corporate identity for another city holiday, Shrovetide. Last year's festival, "The Best City of the Earth" was held in honor of City Day, the famous artist Eric Bulatov painted the logo for it.