The Urals jewelry brand Moonswoon has launched the Urban Underground collection with ironic jewelry - a ring with the word “Stone” but no stone, a dark silver pendant in the shape of fried seeds, a flat bracelet on sneaker laces and a thin pendant in the form of a paper clip. The creator of the collection, Olga Lokshina, told Life around about each of the four new products.
creator of the Moonswoon brand
Urban Underground is an urban underground. It is hidden from our eyes, but its presence is felt at all levels of the formation of culture and fashion. This is the front-end, the true modern avant-garde of thought and creativity, in the cauldrons of which trends, trends and trends are melted. In the end, it is a bubbling stream of youth energy, bringing out new thoughts and meanings. The Urban Underground series is an attempt to reduce modern trends to jewelry artifacts, and forms to absolute minimalism.
PRICE: 2 900 rubles
I wanted to create a piece of jewelry that would laugh at myself. In our culture, seeds are associated with clicking, which accompanies important thought processes: gossip, discussion of world problems or solving complex problems. At the same time, the seed is a symbol of fertile land, hard work and a rich harvest, inseparable from the Russian person a sense of ownership of the huge, great.
But for me, a seed is, above all, a symbol of uncontrolled consumption, in which modern man finds himself. Fashion, seasonality, news, magazines, advertising, recommendations - everything that was important today will seem outdated tomorrow, like unfashionable cut diamonds, irrelevant weaving chains, pretentiousness, minimalism, pearls, glass and synthetics.
Price: 6 500 rubles (in color)
This ring is called - “Ring with a stone” - almost like “Novel with a stone” in an old Hollywood movie. The pun in the title is obvious, but there is a second important topic in it - presence. Modern man is always half there, in a practically tangible and infinitely influential virtual world. It seems to me that in the near future the world of objects and wildlife will be forced to enter into a confrontation for the right to call their world real.
Paper clip pendant
Price: 2 500 rubles
Every creature of wildlife is perfect: the smallest detail has a meaning and function and there is absolutely nothing superfluous. A person rarely boasts the same ingenuity, but some outstanding specimens are found: a match or, for example, a paper clip. The main purpose and idea of a paper clip is to combine. So it is here: a silver clip acts both as a lock and a pendant. This is a symbol of crystal thought, a human genius that does not require any modifications.
This bracelet is the most massive and at the same time simple statement in the collection. The simple shape of the wide polished smooth silver ribbon of the bracelet is regulated by the lace from the sneaker. This is a curtsy in the direction of street-style trends and serial sneakers at the price of exclusive handmade items. One simple habitual movement, the maximum contrast of sensations at the fingertips: warm structural cotton and cold smooth metal - flirting with the usual behavioral patterns: tying a shoe and fastening a piece of jewelry.
Price: 7 500 rubles